Ademar de Barros Moreira owns the legendary french fry stand Batata de Marcehal in Rio de Janeiro. He’s been selling his famous fries for over 30 years, taking enormous pride in selecting the best potatoes and delivering the highest quality food. Ademar worked his way up as a vendor over many years, selling different foods across the city. He can sense the quality of a potato before he even touches it, going through several tons each week. Working with his family, Ademar is a pillar of the neighborhood. NOTE: This was filmed before the existence of COVID-19. Subscribe to Munchies here: http://bit.ly/Subscribe-to-MUNCHIES All Munchies videos release a full week early on our site: https://video.vice.com/en_us/channel/munchies Hungry? Sign up here for the MUNCHIES Recipes newsletter. https://www.vice.com/en_us/page/sign-up-for-munchies-recipes-newsletter Check out http://munchies.tv for more! Follow Munchies here: Facebook: http://facebook.com/munchies Twitter: http://twitter.com/munchies Tumblr: http://munchies.tumblr.com Instagram: http://instagram.com/munchies Pinterest: https://www.pinterest.com/munchies Foursquare: https://foursquare.com/munchies More videos from the VICE network: https://www.fb.com/vicevideo